DESCRIPTION OF WORK: The North Carolina Wildlife Resources Commission is seeking applicants for an Information & Communications Specialist II (working title: “Angler Engagement Coordinator”) for our Wildlife Education Division.
The N.C. Wildlife Resources Commission’s Mission Statement is to conserve North Carolina’s wildlife resources and their habitats and provide programs and opportunities that allow hunters, anglers, boaters and other outdoor enthusiasts to enjoy wildlife-associated recreation. The Commission is the regulatory agency responsible for the enforcement of N.C. fishing, hunting, trapping and boating laws. The Wildlife Commission employs more than 650 full-time staff across the state, including wildlife and fisheries biologists and technicians, wildlife law enforcement officers, wildlife educators, communication specialists, customer service, information technology and administrative professionals.
The Wildlife Education Division delivers hunter, angler, and archery education – along with various conservation outreach initiatives. The Division is responsible for the agency’s Recruitment, Retention, Reactivation (R3) program which consists of sustained planning that results in maintained participation in hunting, angling, shooting and other wildlife associate recreation as related to the defined mission and purpose of the agency. The guidance provided by this team ensures agency initiatives are following best practices from National and State R3 strategic initiatives.
The Angler Engagement Coordinator provides effective guidance and program management to stakeholders regarding the agency’s recruitment, retention, and reactivation (R3) of anglers. The Angler Engagement Coordinator provides promotional and consultative work that coordinates agency staff and external partners in developing and executing state angler R3 strategies and initiatives. The Angler Engagement Coordinator is responsible for developing and maintaining relationships throughout the angling community that will enhance the NCWRC’s goal of sustained participation and awareness in fisheries conservation. This position is part of the Wildlife Education Division team focused on bringing awareness of the importance of the agency, its mission, and its programs to the public. Position will engage with and influence those people through education and opportunities, so they actively participate in conservation of the state’s wildlife resources. This position will be the spokesperson for the agency’s angler R3 efforts and must have a thorough understanding of the role of angling in fisheries management and conservation. Other duties may be assigned as needed.
This position has statewide responsibilities. Management prefers the duty station be located at the NCWRC headquarters building in Raleigh, NC. A normal Monday-Friday, 40 hours work week is associated with the position, though some evening, weekend and overtime work may be required.
Knowledge, Skills and Abilities / Competencies:
Individual in this position should possess experience in planning, developing, implementing and evaluating programs, products or services to facilitate business needs. Applicants should possess the following skills:
Working knowledge of basic marketing principles and customer engagement strategies. Knowledge of program design process, needs assessment, program analysis and evaluation methodology. Possess the ability to gather pertinent data from a variety of sources and to present it orally or in various written formats. Experience in building successful working relationships with local entities and organized groups. Team building and leadership skills necessary to bring together diverse interests to accomplish common objectives. Experience facilitating diverse groups of stakeholders. Ability to work independently as well as in small groups to achieve program and agency goals. Demonstrated ability to effectively communicate orally and in writing and possess effective interpersonal, presentation and public speaking skills. Solid project management skills and proven ability to manage multiple projects concurrently. Knowledge and experience participating in outdoor recreational activities such as fishing.
Preferred applicants will have experience in administering and coordinating outdoor education programming and partnership development & support, as well as volunteer management. Individual should possess the ability to think and act creatively and strategically to further fishing R3 efforts. Individual in this position should have knowledge of various social media platforms including Facebook, Instagram and Twitter and should possess knowledge of state fiscal, accounting and purchasing policy and procedures. Individual should be skilled in the use of software programs to include Microsoft Office products (Word, Excel, Outlook, PowerPoint, etc.).
Management prefers applicants with experience in developing, planning, marketing, implementing and evaluating programs. Preferred applicants will have knowledge of fishing methods, tackle and equipment. It is preferred that applicants have an understating of outdoor recreation participation theories and user models. The understanding of recruitment, retention and reactivation theory is preferred as well. Excellent motivational and time management skills are required for this position.
Minimum Education and Experience Requirements:
Bachelor’s degree in communications, public relations, public affairs, media, journalism, English, or related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.