The Florida Fish and Wildlife Conservation Commission (FWC), Division of Marine Fisheries Management is seeking a creative, highly-motivated individual to develop and coordinate statewide marketing, communications and outreach initiatives designed to reach current and future saltwater recreational anglers with information on the federal Sport Fish Restoration (SFR) program, SFR-funded projects in Florida, saltwater fishing opportunities and ways to help conserve Florida’s marine fisheries.
This position also oversees Catch a Florida Memory saltwater angler recognition programs which encourage anglers to target a variety of saltwater species, helping reduce pressure on the most commonly sought-after catches.
The ideal candidate is skilled in marketing and communications techniques and is professional, energetic, capable of handling multiple projects and deadlines, and is familiar with Florida’s vast saltwater fishing opportunities.
1. Identifies, develops and implements innovative outreach, communication and marketing initiatives to encourage marine resource stewardship and adoption of fisheries conservation practices.
2. Creates relevant and effective materials for marketing campaigns such as digital communications, articles, publications, displays, webpages, social media posts, videos and other items.
3. Uses existing and suggests new research on marketing and human dimensions to drive development of efforts and identify target audiences and how best to engage with them.
4. Coordinates all aspects of Catch a Florida Memory saltwater angler recognition programs including budget and purchasing, web app updates, social media, catch approvals, public inquiries, partnerships and evaluation.
5. Interacts with current and future saltwater recreational anglers through direct contact at in-person and virtual events.
6. Increases reach and effectiveness of outreach and education programs to ultimately change angler behavior and positively impact marine fisheries conservation.
7. Informs anglers about the Federal Aid in Sport Fish Restoration (SFR) program and its role in supporting Florida’s saltwater recreational fisheries.
8. Coordinates with other DMFM staff as well as the FWC Fish and Wildlife Research Institute (FWRI) to gather information obtained from marine fisheries research and management efforts to use in various marketing and outreach materials about marine fisheries and SFR, and to help identify support and needs for fisheries management.
KNOWLEDGE, SKILLS AND ABILITIES:
• Knowledge of marketing and communications principles and techniques;
• Knowledge of program planning and evaluation techniques;
• Knowledge of personal computers and related software (Microsoft Office: Word, Outlook, PowerPoint, Publisher, Excel, Access, Photoshop, InDesign, etc.);
• Knowledge of website development and graphic design techniques;
• Ability to collect, evaluate, analyze and organize marine resources (especially fisheries) information into various formats for a variety of audiences;
• Ability to conduct fact finding research and utilize problem solving techniques;
• Knowledge of saltwater fishing (techniques, gear and experience);
• Ability to identify the saltwater fish species most targeted by anglers;
• Effective communication skills (public speaking, writing and personal interaction);
• Ability to understand and apply rules, policies regulations, and procedures relating to program activities;
• Ability to plan, organize, coordinate and complete work assignments;
• Ability to work independently and as part of a team;
• Ability to establish and maintain effective working relationships with diverse groups of people;
• Must be able to pass a background check (within three months of being hired);
• Ability to safely tow vehicles (trailers and boats);
• Ability to lift equipment and supplies weighing 40 pounds or more to accomplish the duties of this position;
• Must be willing and able to travel and work overtime hours, including some weekends, weeknights and holidays.
LICENSURE, CERTIFICATION OR REGISTRATION REQUIREMENTS:
Valid Florida driver’s license required.
The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.
Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.
The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.
VETERANS’ PREFERENCE. Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply. Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. Veterans’ Preference documentation requirements are available by clicking here. All documentation is due by the close of the vacancy announcement.
Minimum qualifications: Bachelor’s degree in Marketing, Communications, Public Relations, Marine Science, Biology or another related field
Preferred qualifications: Two (2) years of experience in marketing, communications or outreach
Apply on the website provided